Experiential, Operations, Staffing, Tour Logistics, Reporting

Melanoma Canada

Mole Mobile — 2023

The challenge

Build an operation that could perform at both ends of demand.

Highly promoted stops could produce overwhelming traffic and require careful guest flow, staffing and on-site decision-making. At lower-traffic footprints, the challenge shifted: keep dermatologists engaged, present and ready while the team protected a consistent public experience.

Soul-O Productions Mole Mobile campaign contribution showing a community lineup at the mobile screening unit, operational capabilities and 2023 campaign results.

The operating approach

Match the experience to the moment.

The team balanced two very different conditions. At high-volume stops, the priority was throughput without losing care or clarity. During slower periods, attention shifted to team energy and dermatologist engagement so the footprint remained active, professional and prepared for the next guest.

Campaign impact

Operations in service of access and early detection.

These overall campaign results were reported by Melanoma Canada; Soul-O’s role focused on the operational systems and on-site support that helped the tour reach communities consistently.

From the road

A mobile program built to adapt.

Mole Mobile campaign team members standing together beside the mobile screening unit.

Campaign partners and team members gathered beside the Mole Mobile and sponsored vehicle.

Community members visiting the Mole Mobile screening footprint during a campaign stop.

A Mole Mobile team member demonstrating sunscreen during a skin-health education moment.

A Mole Mobile team member welcoming visitors at the campaign engagement table.

Visit MoleMobile.ca

Campaign information and 2023 results: Melanoma Canada.